Verizon Inks Mobile Streaming Deal with NFL

12 December, 2017, 19:10 | Author: Elena Meyer
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The NFL and Verizon, which had a years-long partnership that kept live games off any competing carriers' phones, said Monday they would serve up live games and other NFL video on Yahoo for anyone to stream.

"Our expanded partnership with Verizon is great for our fans", NFL Commissioner Roger Goodell said in a statement. Specifically, NFL postseason games will be available on Yahoo, Yahoo Sports, and Go90 (along with the NFL Mobile app) beginning no later than the conference championships on January 21.

Starting next year, you won't need to be a Verizon Wireless customer to stream live National Football League games. That means you're still limited to whatever your local Fox or CBS station would be airing on TV; DirecTV still has an exclusive grip on out-of-market games. Next year, national preseason and regular season games will be included.

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"We're making a commitment to fans for Verizon's family of media properties to become the mobile destination for live sports", Lowell McAdam, chairman and CEO of Verizon Communications, said in a statement.

While Verizon is losing the exclusivity of its National Football League partnership, the carrier was keen to stress that it remains strongly involved. The NFL has broadened the number of platforms where its games are available, in an effort to keep up with changing viewing habits among viewers, particularly those in the 18- to 34-year-old demographic. Some streaming services are even betting on the fact that many would prefer to pay less for access to TV by removing the costly channels carrying live sports, as is the case with newcomer Philo.

Fritzsche noted the partnership comes as many tech companies are increasingly interested in sports content. Amazon, for example, had global streaming rights to the Thursday Night Football lineup last season. "Verizon understood we needed to go cross-carrier".

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