Amazon pulls lock screen ads from discounted Prime phones
07 February, 2018, 02:02 | Author: Lucy Floyd
Amazon says things like facial recognition and fingerprint readers have basically made the lock screen obsolete, therefore creating a space on a smartphone that's everything less than ideal to display ads on.
Phones purchased through the program still come pre-loaded with Amazon apps.
Finally, Amazon confirmed that the Prime Exclusive phone lineup will still exist for Prime members and that unlocked devices will still be available with a discount from the standard price tag. What the email failed to mention was that the price for the Prime phones is getting bumped $20. "Customers who now use a Prime Exclusive Phone will receive a free update starting this week with this change, which will remove the lockscreen offers and ads". The retailer states that the change is meant to make the user experience better, by letting owners use the increasingly more prevalent fingerprint readers and unlocking features that bypass the lock screen.
Amazon explains that the ads are being removed in order to "ensure customers can easily use features such as the phone's mobile unlock technologies like facial recognition and fingerprint sensors, as well as be able to personalize device lockscreens with photos or wallpapers".
Amazon's Prime Exclusive Phone Program is very admirable. Ditching the ads makes the Prime Edition phones even better deals than they already were.
For example, the Moto G5 Plus costs $200 on Amazon's program, whereas it costs $230 from Motorola's site. But, hey, if you're an Amazon fanboy, you likely won't mind these one bit.
As of Tuesday, you have a pretty decent choice of phones from the Amazon Exclusive Phones program.
Almost two years ago, Amazon launched its Prime Exlusive program with discounted prices on smartphones for those who accepted lockscreen ads and offers.
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