Tablet shipments dipped for the 13th straight quarter, IDC finds

08 February, 2018, 00:31 | Author: Sergio Cook
  • Detachable Tablets Return to Growth During the Holiday Season as Slate Tablet Decline Continues, According to IDC

Samsung dropped to the third position behind Amazon. The company suffered a 13 percent annual decline as it managed to ship 8 million tablets in Q4 2016, owning a market share of 14.9 percent. Apple was able to maintain the big lead with growth coming through the sales of 9.7-inch iPad and its newly refreshed iPad Pro products, the report said.

Despite this, slate tablets are still shipping in large volumes and reached 43.1 million units during the fourth quarter and 141.7 million for the year. While the lower-price iPad has continued to drive a strong consumer upgrade cycle, the shifting focus is to iPad Pro and its potential in the commercial and education segments. For all other vendors, the market share slipped to 41.4 percent form 48.4 percent. Amazon shipped 7.7 million tablets in the quarter, up 50.3% from the Q4 2016 total of 5.2 million.

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Meanwhile, positioned at the fourth spot, witnesses an 11.9 percent year-over-year growth.

For perspective, Samsung, the distant runner-up with 15.2 percent market share, experienced a decline of 6.4 percent in that same period. Apple held on the top position with 26.6% market share in Q4 2017. It's been going down while detachable ones saw some increase. Huawei and Amazon are some of the only Android vendors showing positive growth right now while Samsung, Lenovo, Asus, and Acer are struggling to fully turn around their Android business. "As its lower-cost Tab A and E series is challenged by vendors promising better value, Samsung will face a particular challenge in upgrading its base to both a higher-priced and detachable device", IDC said. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker, manufacturers collectively shipped 49.6 million slates during the most recent holiday quarter - a 7.9 percent drop compared to the 53.8 million tablets that shipped during Q4 2016. Lenovo rounded off the top five companies, also offering tablets in the lower price range.



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