Facebook's Millennial Exodus WILL Continue In 2018

15 February, 2018, 02:21 | Author: Sergio Cook
  • Facebook users Snapchat UK study social networks US active users teen smartphone usage Facebook teen popularity EMarkerter study Snapchat Stories parental control Facebook Messenger for Kids Apple

The social network is expected to shed 18-to-24-year-old users this year for the first time, according to a new report from eMarketer, which predicts a 5.6 decline for the age group on Facebook. Additionally, the number of users ages 12 to 17 and 18 to 24 will decrease by 5.6% and 5.8%, respectively.

Facebook might be top-dog when it comes to the social media giants but recent estimates indicate its now more appealing to older generations while Snapchat is seemingly stealing its younger customers.

In the last three years, Snapchat has more than doubled its take-up rate among United Kingdom users of social networking sites, to 43%.

Facebook is surging in popularity among the over-55s, while teenagers and young adults are ditching the social network, a new report has revealed. Snapchat, for example, will increase users in the aforementioned demographic range by 1.9 million, while continuing its superiority in the specific 12- to 24-year-old age group over that of Instagram.

Facebook will lose 2 million users under 25 this year-although it will pick up 1.6 million from the same age group on Instagram, which it also owns. Snapchat isn't far behind, expected to add 9.3% bringing it up to 86.5 million users overall.

Young people are turning their backs on Facebook, according to a new report. The overall monthly increase in users that Facebook likes to showcase during its earnings calls is mainly the result of older and worldwide users.

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With more than 2 billion users, Facebook is still the world's most popular online hangout.

About 47 percent of teens named Snapchat their preferred social media platform, according to a separate survey by Piper Jaffray in the fall of 2017. Another: Facebook isn't really all that cool anymore, which explains the exodus of youngsters. Snapchat, and its parent company Snap, has continued to innovate and release unique new features, though they're not all as loved as the app's core messaging functionality.

A previous survey by RBC Capital on social media in December had shown how Snapchat is favourite among teenagers in the USA, a space that everyone would like to occupy.

Facebook seems to have lost its charm of being the old-school favourite in social media hub. Facebook estimates the number of U.S. users to hit 169.5 million by the end of 2018, which doesn't mark even an 1% increase. "That's the predicament Facebook is in".

"We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being", Zuckerberg wrote in a post on his personal Facebook page, adding that he expected "the time people spend on Facebook and some measures of engagement will go down".

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