Jimmy Kimmel Claps Back at Trump's Oscars Ratings Dig
09 March, 2018, 09:45 | Author: Jason Torres
McDormand, 60, whose character seemed to channel the anger of the #MeToo movement that has dominated Hollywood and beyond, asked all the female nominees - across directing, cinematography, costumes and some 20 other categories - to stand up in the audience and be recognised.
ABC sold out its ad inventory for the Oscars broadcast and charged $2.6 million on average for a 30-second spot, a person with knowledge of the matter said.
Returning Oscars hostJimmy Kimmel was quick to bring up the jaw-dropping mistake that led to La La Land being announced as Best Picture instead of rightful victor Moonlight previous year. Last year's biggest hit, "Star Wars: The Last Jedi", earned $619 million.
It's true. Trump has made HISTORY with the lowest approval rating in the history of Gallup, but he spends all of his time golfing, so he must think that lower numbers are better. "As the early ratings show, even Democrats were not interested in watching that kind of self-serving hypocrisy".
American television viewers could barely stifle a yawn for Hollywood's biggest night, with the Academy Awards plunging to a record-low viewership of 26.5 million people in the U.S.
The Oscars were also contending with a general trend toward decreased viewership for live TV events.
Compared with last year's ceremony, which saw Jimmy Kimmel literally tweeting Trump during the show, the President was barely mentioned during the 2018 Oscars. "Don't talk to us about it at the parties tonight; invite us into your office in a couple days".
It also tried to strike a balance between the acknowledgment of sexual harassment scandals that Hollywood has suffered from recently and providing an extensive look at the history of moviemaking to mark the Oscars' 90th birthday.
The Me Too and Times Up movements were part of the annual event this year leading to a feeling of politicising
And there were the sly and not-so-sly digs at the Trump administration and its policies. Though some male celebrities showed up wearing Time's Up pins, the awards was already feeling safe and apolitical. Director Jordan Peele became the first black director to win for Best Original Screenplay.
"Well, now at least we know Putin didn't rig this competition", Kimmel said after "Icarus", a film about institutionalized doping in Russian athletics and at the Olympics, won best documentary feature.
"You know what, I can't believe I got this". "Titanic", one of the highest grossing films of all time, won Best Picture that year.
Fox's Tomi Lahren called the Oscars "sad" and dedicated to "self-obsession and blatant hypocrisy". Conservative media didn't hesitate to link the low ratings to the powerful messages from social advocates. "And I don't blame you", she said.
Kimmel went on to say he was assured the accountants would focus on the show and delivering the right envelope this year.
In Canada, CTV said the award show peaked with 5.6 million viewers when Allison Janney accepted her supporting actress award.
Ratings for the Oscars have been better when the movies were bigger.
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