Streaming on YouTube is now as simple as pressing a button

22 March, 2018, 02:07 | Author: Sergio Cook
  • Get ready to start seeing more local ads on YouTube

YouTube has a serious problem: videos posted on the platform sometimes make it to the top trending list, even though the videos themselves are filled with false information. So, to convert users, Cohen shared YouTube's new strategy. YouTube is building up a paid service with reduced ads as well as exclusive playlists, videos, and other content. "Once we do that, trust me, all that noise will be gone and articles people write about that noise will be gone", Cohen said. They will "smoke out" people who can afford to pay for a subscription and shepherd them to the new service.

About 33 percent of small businesses lack the means to create a video ad, thus deterring them from advertising digitally, a Lucid Research report said.

YouTube's upcoming subscription service is said to be a "necessary counterweight" against Apple Music and Spotify, who are now the leading online music services that generate significant revenue for the industry. YouTube has already been funding the production of videos, taking fans behind-the-scenes with artists like rapper G-Eazy and Cuban-American singer Camila Cabello.

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Such a feature is sure to be popular, especially if the video being watched forms part of a playlist and/or is mainly being played for the audio. "Everyone is drunk on the growth of subscription". More than 100 million people around the world use this add-on program. You'd have to record your video through the encoder and then link the encoder stream to YouTube. However, that's in line with the low-end of buying airtime for a 30-second local TV ad, which ranges from $200 to $1,500+, depending on time slot.

Livestreaming is now only available for Chrome, but support for other browsers is coming soon. According to Cohen, a YouTube music service is in development to compete directly with Apple Music and Spotify.

So much for changing the music industry's mind about YouTube.

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