Facebook Takes Out Newspaper Ads To Apologize For Cambridge Analytica Scandal

26 March, 2018, 02:24 | Author: Natasha Holloway
  • Facebook Cambridge Analytica

The Guardian's sister paper plunged Facebook into scandal on March 18 after publishing allegations that a British political consulting firm had pulled data from over 50 million Facebook users via a loophole then allowed by the social network.

In all, because of extensive links of friends and associates to the 270,000 Facebook users, 50 million Facebook users may have had their personal data compromised.

- Facebook's CEO apologized for the Cambridge Analytica scandal with ads in multiple US and British newspapers Sunday, saying the social media platform doesn't deserve to hold personal information if it can't protect it. "If we can't, we don't deserve it".

He noted that the company has already changed some of the policies that served to enable the breach, adding that, "we also made mistakes, there's more to do, and we need to step up and do it".

U.S. lawmakers on Friday asked Facebook chief executive Mark Zuckerberg to come to Congress to explain to explain how the data got into Cambridge Analytica's hands, adding to pressure on the firm, which is under fire from investors and advertisers. "We expect there are others", Zuckerberg said. In addition, the executive said that he is sorry that Facebook didn't do more to stop this from occurring, and is taking steps to make sure it doesn't happen again.

Scared Modi government stalling no-trust vote, mocks Rahul Gandhi
Analytics and processing on the user data is done for offering users the most contextual content. The data analysis firm is alleged to breach the data 50 million Facebook users.

"We have a responsibility to protect your information", Zuckerberg said.

The ad, which included the Facebook logo in the lower left corner of the page, ran in USA newspapers including the New York Times, the Washington Post, the Wall Street Journal, as well as British newspapers like the Sunday Times, the Mail on Sunday and the Sunday Telegraph.

Looking at Facebook's top 10 shareholders, we're unlikely to see many ditch their holdings in response to the latest scandal, with asset management companies accounting for the lion's share, nor are we likely to see any rumblings at the next AGM, barring the odd activist who may have brought some Facebook shares back in the day. It's also investigating every app that had access to large amounts of data.

"I'm not sure we shouldn't be regulated", he told CNN.

"Thank you believing in this community", wrote Zuckerberg in his sign-off. On Sunday, a full-page advertisement with a personal statement from Zuckerberg promising "to do better" was featured in newspapers around the world. I promise to do better for you.

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