Nokia 1 with Android Go Edition for Rs 5499 launched in India

28 March, 2018, 01:46 | Author: Lucy Floyd
  • Nokia 1 Nokia 1 Android Oreo Go Nokia 1 launch Nokia 1 price in India Nokia 1 with Android Go Nokia 1 features Nokia 1 price Nokia 1 specifications HMD Global

Worldwide the Nokia 1 happens to be the first Android Go phone along with ZTE Tempo Go. As the value market leader in feature phones, we understand the barriers and challenges people face when it comes to stepping up to a smartphone which is where the Nokia 1 fits in perfectly. The phone comes with modest specifications and is aimed towards developing markets, and in India, this is the second Android Go phone to be launched, after the Lava Z50.

Design wise, HMD Global rolls back the clock and takes inspiration from Nokia's storied past in the mobile phone space. Typifying that says Ajey Mehta, its India boss and VP, "There are more than 1.3 billion feature phone users around the world, many from markets in Asia and Africa [ii]". HMD Global has launched its first Android Go Smartphone, the Nokia 1, in India at a price of Rs 5,499.

HMD global, a Nokia brand licensee, has announced the launch of their new smartphone, Nokia 1, an Android Go phone, today in New Delhi.

The phone will be available in Dark blue and Warm Red colour options with Xpress on Covers priced at Rs. 450 and available in Azure and Grey or Yellow and Pink.

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However, in all likelihood, it will run the newer Android 8.0 Oreo out-of-the-box and carry an affordable price tag. The phone is a dual sim phone and connectivity options of the phone include Wi-Fi, GPS, Bluetooth v4.1, 3G, and 4G.

The Nokia 1 is eligible for the Reliance Jio Football Offer, which means buyers can get an instant cashback of Rs.2,200 on the smartphone, bringing its effective price down to Rs.3,299. Additionally, users will also get 60GB of additional data on the network. However, you will need to make sure that you activate your Kotak 811 account with a deposit of Rs.1,000 to receive the benefit. The device runs on the Android Oreo Go Edition, a lightweight Android OS by Google specifically for devices with RAM less than, equal to 1GB.

The highlight of the affordable smartphone is that it runs Android Oreo (Go Edition). It includes an internal storage of 8GB which can be further expanded up to 128GB via microSD card. The front side has 2 megapixels camera. There's 2150mAh removable battery that claims to offer up to 9 hours of talk time and 15 days of standby time. For photos, there's a 5-megapixel camera at the back with a fixed focus lens and an LED flash.

"Lack of quality smartphones in sub-$50 (about Rs 3,250) segment has impacted the smartphone sales in the segment in the past year and was also one of the reasons why some of the feature phone users made a decision to upgrade to feature phones instead of ultra-low smartphones", said Tarun Pathak, associate director at Counterpoint Research.



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