Google rolls out mobile-first indexing

29 March, 2018, 02:21 | Author: Natasha Holloway
  • Google acquires GIF platform Tenor

"Most people now use Google Images to find more information about a topic, and to help them communicate and express themselves - case in point, we see millions of searches for GIFs every day", writes Cathy Edwards, Google Images' director of engineering.

Google's acquisition of Tenor gives it access to all of these content and brand partnerships which could play a crucial role in the company's push to move into new content channels. This acquisition will assist Google to add-up GIFs inside Google images and other services like Gboard more easily. However, financial terms of the deal were not disclosed.

Tenor was founded in 2014 and has rapidly cemented its foothold in the GIF focused platforms. With keyboard apps for several platforms, Tenor is also notable for being a GIF platform that powers the likes of Gboard and Facebook.

Tenor, a popular GIF platform with more users than Twitter, was acquired Tuesday for an undisclosed amount by Google.

Tenor is available for Android, iOS, and Mac. "Since early 2017, GIF searches on Tenor have grown by 5X in key markets like Europe, South America and Southeast Asia, in part due to Tenor's investment in providing localized regional search content", the company said in a blog post last month.

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The tech giant is incorporating Tenor's technologies into Google Images and other products. Apart from that, Tenor's GIF bot is the most frequently used chatbot on FB Messenger.

Today we're announcing that after a year and a half of careful experimentation and testing, we've started migrating sites that follow the best practices for mobile-first indexing.

Tenor previously raised over $30 million in venture funding.

Tenor would keep on operating as a different brand and Google "is anticipating putting resources into their innovation and associations with substance and API accomplices".

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