Google to shut its URL Shortener on April 13

02 April, 2018, 11:37 | Author: Lucy Floyd
  • Google URL Shortener shutting down

It seems that there's no need for a Google URL shortener any more, with Google announcing they'll be switching off the service this year. Google has suggested developers to use Firebase Dynamic Links which allows single links to lead to different destinations depending on the type of device they're accessed from. Users and developers alike have the one-year period to continue using the service, though if you've never used goo.gl before April 13, you can count yourself out beyond that date. Google is recommending that anyone looking to shorten a URL check out alternatives Firebase Dynamic Links (FDL), Bitly or Ow.ly. However, Android Police pointed out that FDLs shouldn't technically be referred to as the replacement of goo.gl short links. You can create new links with the Firebase console.

Also, short URLs that have already been created till today, would continue to function as it is and would be redirecting internet users to the mapped links. Spammers started to use the services to obfuscate the target URL and pass spam detection tools and services at the same time. This is achieved by the use of FDLs, and thus Google is moving its efforts towards that service.

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The replacement is called Firebase Dynamic Links or simply FDL. Also, developer projects that have not accessed URL Shortener APIs before will not be able to create short links with the service from May 30, 2018.

As for developers, FDL short links will automatically detect the user's platform and send the user to either the web or your app, whichever is appropriate. For example, deep links offer the benefit of being able to redirect someone to not only a website, but a point within a website.

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