EU says up to 2.7mn Europeans affected by Facebook data scandal

09 April, 2018, 01:23 | Author: Sergio Cook
  • Users would have to pay to opt out of all Facebook ads, Sandberg says

"We're doing an investigation, we're going to do audits and yes, we think it's possible, that's why we're doing the audit", she said. "Kind of like Cambridge Analytica protecting the privacy of its clients and affiliates, but not voters around the world".

After a week of apologies related to the Cambridge Analytica scandal, Facebook had another mistake to atone for on Friday.

Zuckerberg, who founded Facebook in 2004, will be testifying before the House energy and commerce committee, which is examining Facebook's "use and protection of user data". "Any advertiser who doesn't pass will be prohibited from running political or issue ads".

Facebook also announced that people who manage pages with large number of followers will need to be verified.

On its website, AggregateIQ wrote that "it has never been a part of Cambridge Analytica or entered into a contract with the latter", insisting the company complies with all "regulatory requirements" everywhere it works.

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The moves are meant to clamp down on fake pages and accounts such as those used to disrupt the 2016 presidential elections in the US and elsewhere. Hearings over the issue are scheduled in the US, and the European Union is considering what actions to take against the company. What we didn't do is the next step of an audit and we're trying to do that now,"Sheryl Sandberg said during an interview on NBC's TODAY show with Savannah Guthrie". "We're also removing personal information, such as names and profile photos, attached to posts or comments that approved apps can access", Schroepfer said. However, the chats in question that were retracted by Zuckerberg go back to at least 2010 when there was no such thing as secret messaging on Facebook Messenger.

Facebook users can opt out of seeing targeted ads, but can't shut off ads altogether.

On May 25th, the General Data Protection Regulation will come into effect, strengthening the protection of European Union citizens' personal details.

Facebook CEO Mark Zuckerberg said in a press call, "It's clear now that we didn't do enough".

London-based Cambridge Analytica, which has counted U.S. President Donald Trump's 2016 campaign among its clients, said on Wednesday on Twitter that it had received no more than 30 million records from a researcher it hired to collect data about people on Facebook. Legislators and policy makers are now calling for greater regulation of social media, which has helped knock nearly $US100 billion off the company's market value in the past three weeks.

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