Amazon reveals it has more than 100 million Prime members

19 April, 2018, 06:03 | Author: Sergio Cook
  • Amazon Has 100 Million Prime Subscribers, Jeff Bezos Discloses

They were in the ballpark but the total number of Prime members has reached 100 million, CEO Jeff Bezos said in Amazon's annual investor newsletter, released today.

The Seattle e-commerce giant has reported for the past few years the revenue it garnered through "subscription services", providing an indication of its Prime sales without specifying the number of members. The on-demand, ad-free music streaming service expanded to more than 30 new countries in 2017 and membership has more than doubled over the past six months.

The news comes a day after Amazon said it will get rid of Whole Foods loyalty program in two weeks in order to make Prime membership the primary way to share benefits with shoppers, something the company has signaled since the closure of the $13.7 billion acquisition last summer. The Washington Post, in turn, paid Amazon approximately $1.5 million for subscriber services past year.

Part of Amazon's efforts to build its Prime member base has been its investment in Prime Video, its streaming service that competes with Netflix (NFLX) and Hulu, among others.

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If you thought Bezos would respond in his annual letter to Amazon's shareholders and defend the company that made him the world's wealthiest man, you're out of luck. Prime costs $99 a year or $12.99 a month in the USA, with similar membership prices in 15 other countries. Previous estimates by outside analysts pegged the number at 90 million in 2017. Prime Day 2017 was our biggest global shopping event ever (until surpassed by Cyber Monday), with more new Prime members joining Prime than any other day in our history.

Jeff Bezos says it takes most people six months of training to be able to do a flawless handstand.

"Unrealistic beliefs on scope - often hidden and undiscussed - kill high standards", Bezos wrote. Research has also indicated that Prime members spend about $1,300 per year on Amazon.com, $600 more than what the non-Prime Amazon customer spends.

Amazon Prime is still growing.

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