Yes. Cambridge Analytica hatched plans to get into the ICO market

19 April, 2018, 06:04 | Author: Lucy Floyd
  • EU official Zuckerberg discuss privacy protection

As per a report by The Guardian, evidence handed over to a Department for Digital, Culture, Media, and Sport select committee said that Cambridge Analytica might have used data from more than the "This is Your Digital Life" app to give targetted political ads.

In the wake of the Cambridge Analytica scandal, marketers who use Facebook must now contend with more limited audience reach and analytics tools.

"I do not know the specifics of these surveys or how the data was acquired or processed". Brittany Kaiser and Cambridge Analytica has reached out the verge for comment.

Facebook is accused of allowing Cambridge Analytica to harvest the personal details of more than 50 million users without their permission to target them during the 2016 USA presidential election and the Brexit referendum. The data analytics firm, which was hired by US President Donald Trump's 2016 election campaign, reportedly gained access to the personal data of as many as 87 million Facebook users as a result of improper data sharing practices on the part of the social media giant.

Sens. Amy Klobuchar (D-MN) and John Kennedy (R-LA) will introduce legislation to protect the privacy of users' online data, the pair said today in a joint statement.

Another problem for Nix is his earlier claim to the committee that, "We do not work with Facebook data, and we do not have Facebook data".

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Testifying in front of Congress, Mark neither had the luxury of time nor the appropriate platform to explain in detail, but has now published a blog post to demystify Facebook's policies, as he had promised to do during his testimony.

"Our investigation is looking at whether criminal and civil offences have been committed under the Data Protection Act", the office said in a statement. Whether it's a firm, business or a regular user, Facebook should be aware and responsible for whatever happens and affects users on Facebook, regardless if it's used for the good or bad for users.

In related news, Facebook chief privacy officer Erin Egan and deputy general counsel Ashlie Beringer revealed that every European Union user on Facebook will receive a request asking them to review important information about Facebook users and their data ahead of GDPR.

She told lawmakers that in an atmosphere where data abuse was rife, she believed the leadership of the Leave.EU campaign combined data from members of the U.K. Independence Party and from the customers of two insurance companies, Eldon Insurance and GoSkippy Insurance.

It also doesn't tell non users how they can opt out of being tracked by Facebook whenever they visit a website.

The scandal also had an impact on how users' trust in Facebook compares to rival tech firms that also handle large quantities of user data.


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