Data firm at center of Facebook privacy scandal will close

04 May, 2018, 14:22 | Author: Sergio Cook
  • Keeping your privacy safe on social media

But that doesn't mean those behind the entity will escape the scrutiny of regulators.

Facebook provided an estimate to Shapiro of the almost 3 million individuals in Pennsylvania impacted, in which it also estimated it shared a total of 70.4 million American users' data with third parties.

"People aren't expecting to trade their privacy for a Facebook page", Stein said in a statement.

Since the discovery of the data-sharing lapse, Zuckerberg has promised to tighten security protocol and crack down on data-mining companies who access the vast social network.

Some of the firm's key officials have migrated to a new company, Emerdata, even as questions remain about where that data might be.

Cambridge Analytica claimed that negative coverage from the press was one of the reasons that led to the firm shutting down operations.

In a fresh notice sent to Cambridge Analytica last month, the government asked what kind of data was collected in India and the research instruments used to capture such data. That probe, which involves as many as 30 other companies, goes on.

The Information Commissioner's Office (ICO), which has been looking into the British firm's handling of data harvested from millions of Facebook users, and raided its offices in March, said the inquiry would continue.

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Cambridge Analytica did not immediately respond to a request for comment. SCL Group has also announced its closure. That very day Cambridge Analytica's former chief data officer Alexander Tayler replaced Nix as Emerdata's new director. The report by TechCrunch questioned whether this was truly the end for Cambridge Analytica, or whether the firm is simply waiting for the media to lose interest and focus elsewhere.

Absolutely not, say British authorities.

Damian Collins, chair of the House of Commons select committee for Digital, Culture, Media and Sport (DCMS) which is conducting its own investigation as part of a wider inquiry in fake news, said: "Cambridge Analytica and (parent company) SCL Group can not be allowed to delete their data history by closing".

In a statement Wednesday, Facebook said, "This doesn't change our commitment and determination to understand exactly what happened and make sure it doesn't happen again". In turn, the new tool - which is being called Clear History - will also allow users to delete said information.

It doesn't appear the closure would directly affect the parent company, SCL Group, making it more hard to get rid of evidence on insolvency grounds.

"As a result, it has been determined that it is no longer viable to continue operating the business, which left Cambridge Analytica with no realistic alternative to placing the company into administration".

The company added that certain USA affiliates, including the New York-based division hired in 2016 by then-candidate Donald Trump's campaign team, would be shutting down as well.



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