Instagram to Soon Allow Direct Shopping and Payments Inside the App

07 May, 2018, 14:57 | Author: Lucy Floyd
  • Instagram quietly launches payments for commerce

The feature, first reported in TechCrunch, lets users add their credit or debit card details to their Instagram account, secured with a Pin number of their choosing.

A sample of businesses in the United Kingdom and the U.S. are now accepting in-app payments for services, such as booking restaurant tables or taking hair appointments, without needing users to leave the app.

If you are reading the post, the chances are you may be already having at least one UPI based payment app and you may also be happy with that but who doesn't want to try the new features that also when it's about the most popular mobile app WhatsApp.

At Facebook's F8 developer conference, WhatsApp director Mubarik Imam announced that the platform will receive group video calling feature along with stickers. The ability to watch YouTube videos within WhatsApp was launched sometime back, and WhatsApp is now including the same functionality to watch Facebook and Instagram videos.

Apple's iPhone Still Gushes Cash
Along with the $100 billion share buyback, Apple also reported earnings per share growth of 30% to $2.73. Apple sold 52.2 million iPhones, sales rise 3%. iPad sales were up 2% in units and 6% in revenue.

Currently, a dinner reservation app named Resy is equipped with this new feature, where a user can book a table within the Instagram page of Resy. She noted that WhatsApp users already clocked over 2 billion minutes of video and audio calls, indicating the popularity of the feature. With time, we expect Instagram to roll out this feature to other countries as well.

Previous year in March, Instagram had made its intention clear of allowing bookings for its new application services directly through its login profile. Few more pages are also expected to add this in-app payment feature in a few days to come. What remains to be seen, is if Instagram will also introduce peer-to-peer payments similar to Messenger in the future. So, players like BookMyShow and PayTM that sell movie tickets will be able to sell tickets on Instagram as well.

Now, online shopping in Instagram would offer great experience to buyers. If they wish to buy the product that they have viewed, users can simply tap on the "Shop Now" button to make the purchase on a third-party website. Whats app for organization, the recently introduced assistance targeting business, presently has 3 million users worldwide, " the face book CEO said.

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