Teens Cut Use of Facebook For Snapchat, YouTube, and Instagram

04 June, 2018, 07:43 | Author: Sergio Cook
  • Image pew research

According to a survey of teens' social media habits, conducted by the U.S. -based Pew Research Center, U.S. teenagers are ditching Facebook in favour of platforms such as YouTube, Instagram and Snapchat. In just three years since Pew's last survey on teens' social media use, Facebook's dominance has declined.

Despite all this social media use, teens couldn't agree on what impact - if any - social media had on their lives. YouTube was not included in the 2014-2015 survey. YouTube, Instagram, and Snapchat are all used more by teens these days.

"The news has to be concerning to Facebook, although some of the exodus is for Instagram, which is also owned by the company", said Greg Sterling, vice president of strategy and insights at the Local Search Association.

Of teenagers that are still using Facebook, the majority (70 percent) come from lower-income households (less than $30,000). Twitter followed at 32 percent and Tumblr remained the same (14 percent) since the 2015 survey. As per the research, only 51 percent of the American teens said that they use Facebook. Hispanic teens also reported higher levels of internet usage, with 54% saying they use the internet on a near-constant basis. The survey showed 45 per cent of teens said they are online nearly constantly, while another 44per cent said they're online several times a day.

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In case you had any doubts, teenagers are using social media.

The study found that another 44% say they go online multiple times each day. When asked what impact the online world was having on their live, 31% believed it to be mostly positive, 45% were neutral, while only 24% said it was negative.

Those data, combined with decreasing user numbers overall, can be problematic to a social platform hoping to woo more marketers to spend money to appeal to younger consumers-especially those with more disposable income.

"The social media environment among teens is quite different from what it was just three years ago", lead author Monica Anderson said. Girls are more likely to identify Snapchat as their most used site (42% v 29%) while boys were more likely to say YouTube (39% v 25%).

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