Wendy's, Denny's and more trolling IHOP over burger announcement

13 June, 2018, 02:37 | Author: Natasha Holloway
  • 11 2017 shows an IHOP sign at a restaurant in Hialeah Fla

In case you haven't heard, IHOP has officially changed their name (and EVERYTHING ABOUT THEMSELVES) to IHOB.

Until Monday afternoon, when Burger King changed its Facebook profile photo to a logo that said "Pancake King".

Haley added that "we've pancaked pancakes for 60 years now so it's the flawless time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers". "Lunch follows (with 28 percent) and then dinner (16 percent) and late-night service (7 percent)". Though we have a soft spot for the classic IHOP menu (here's a short stack of copycat recipes), the restaurant's new line-up of mouthwatering burgers sure does sound delicious.

Since announcing a major name change from IHOP to IHOb, the pancake chain has been drumming up lots of speculation over what the "B" stands for, with many assuming it would be "breakfast" or "brunch". Others had more fun, speculating that the B stood for bitcoin or break dancing. But most fans figured out it was just a way to get people talking.

For now, the IHOP name remains on the chain's 1,671 restaurants across the country, including local outlets in Brainerd, Hixson, Fort Oglethorpe, Cleveland and Dalton, Georgia.

"We're always going to be known as a breakfast place", IHOP President Darren Rebelez told the Los Angeles Times.

Romania’s Simona Halep wins Roland Garros final
Halep's coach and ESPN tennis analyst, Darren Cahill, who had been concerned early, said the change got to the legs of Stephens. She twice has lost in the final at Roland Garros and was the runner-up to Caroline Wozniacki at the Australian Open in January.

IHOP announced last week it planned to change its name.

The name change quickly trended on Twitter, with plenty of upset pancake lovers. And, for what it's worth, the company is still publicly traded under IHP.

The brilliance of the "IHOb" "rebrand" isn't just that it got the internet buzzing about IHOP.

The pancake chain has been coy about whether the name flip is permanent, saying today that it was "for the time being".

Burger joints, meanwhile, fired off blistering tweets about IHOP's change.

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